The project was implemented within the framework of Erasmus+ Days with the main objective of increasing young people’s awareness of European opportunities, particularly Erasmus+ and Eurodesk, by making information more accessible, visible, and youth-friendly. Another key objective was to reach young people who may not actively seek such information and introduce them to Eurodesk as a reliable and approachable information source.
The primary target audience consisted of young people aged 15–30, with a particular focus on students and young individuals using public transportation in their daily lives. By choosing highly frequented locations, the project aimed to reach both university students and non-student youth who might otherwise remain outside formal information channels.
The core activity of the project was the “Information Station”, carried out over three days in different districts of Bursa. Information stands were set up at metro stations, including two university metro stations, where young people naturally pass through. At these stations, participants received face-to-face information about Erasmus+, Eurodesk, available mobility opportunities, and how to contact the local Eurodesk contact point. Visual materials and direct dialogue were used to make information clear, engaging, and easy to understand.
The project applied an interactive and youth-led approach. Young volunteers actively took part in planning and implementing the activity, directly communicating with their peers. Rather than traditional presentations, the project relied on informal, dialogue-based methods that encouraged questions and personal interaction. By bringing information into young people’s everyday environments, the project promoted active engagement, accessibility, and inclusion, while strengthening Eurodesk’s visibility and role at the local level.