Time to move picnic

Title of the Project

Time to move picnic

Organisation

Info zona

WEBSITE

https://infozona.hr/

Project link

https://dalmatinskiportal.hr/zivot/time-to-move-picnic--saznajte-kako-se-besplatno-preseliti-u-drugu-zemlju/250485

https://infozona.hr/news/time-to-move-picnicsaznajte-kako-se-besplatno-preseliti-u-drugu-zemlju/11887

Project dates

2025-01-01

2025-01-01

What is it about?

The “Time to Move Picnic” was an interactive outreach event held at the University of Split, designed to promote the European Solidarity Corps  and Eurodesk opportunities through a peer-to-peer approach. Recognising that traditional info-sessions can often feel distant or overly formal, we brought the information directly to the students’ natural environment, the university campus, using an informal, picnic-style setting to foster genuine engagement.

The core of the project relied on the involvement of five international European Solidarity Corps volunteers who served as authentic brand ambassadors. By sharing their personal mobility stories, they demystified European programmes for approximately 150 local students. To facilitate these conversations, we implemented six creative “activity stations” that gamified the information process.

We used “Eurodesk Tarot” cards to match opportunities with student interests and “Human Bingo” to break the ice through direct communication. A campus-wide “Surprise Treasure Hunt” used motivational clues to draw students towards the central hub, while the “Solidarity Canvas” and “Map of Europe” turned abstract European values into a visual, collective experience. These activities served as conversation starters, allowing volunteers to provide tailored information in a relaxed “Coffee & Talk” setting. By transforming information into a series of challenges and creative tasks, we ensured that participants were not just passive listeners but active explorers of their own future mobility.

Eurodesk’s identity was seamlessly woven into this experience, with the logo and “Time to Move” branding featured on all game materials and across digital and radio promotions. This approach successfully proved that when youth information is interactive and delivered by peers, it creates a much deeper and more lasting impact on the local community.

How is this project relevant to the specific category?

Our initiative corresponds to the Creative Youth Information category by reimagining traditional outreach through “gamified information” and peer-led storytelling. Rather than relying on standard brochures or static info sessions, we transformed the university campus into a living laboratory of opportunities. By using creative facilitators like “Eurodesk Tarot” cards and a “Surprise Treasure Hunt”, we translated complex European programmes into an engaging language that resonates with the digital generation. This creative approach moved the information from the “desk” to the “field”, meeting young people in their natural social environment – a picnic.

The creativity of the project lies in its ability to facilitate “accidental learning”. Students who came for a free coffee or doughnut through our “Coffee & Talk” corner found themselves participating in a “Human Bingo” game or marking a “Map of Europe”, effectively absorbing information about the European Solidarity Corps without the pressure of a formal setting. By integrating current ESC volunteers as the primary creative medium, we added a layer of authentic, human-centric communication that a website or flyer cannot replicate.

Furthermore, the “Solidarity Canvas” allowed for creative self-expression, turning participants from passive information recipients into active contributors to the project’s narrative. The success of this approach was evident, as our stations remained consistently crowded throughout the event, with students eagerly waiting to participate in the activities. This initiative proves that youth information is most effective when it is interactive, mobile, and aesthetically integrated into youth culture. By blending gamification with informal peer-to-peer dialogue, we successfully promoted the Eurodesk and ‘Time to Move’ messages in a way that was not only informative but also memorable and fun, setting a new creative standard for youth outreach in our local community.

What was the impact of the project?

The project significantly impacted the University of Split’s student community by transforming complex European opportunities into accessible, peer-led conversations. By reaching approximately 150 young people through an informal ‘Time to Move Picnic’, we successfully broke down the barriers often associated with international mobility. The core impact stemmed from our peer-to-peer approach; hearing authentic stories from active European Solidarity Corps volunteers shifted the students’ perception of mobility from an abstract concept to a reachable reality. This boosted their confidence and directly increased mobility literacy within the local community. The impact was practical and immediate, as volunteers guided numerous students through installing the official European Solidarity Corps mobile applications, explaining how to navigate the platform to find future projects. Through gamified activities like ‘Eurodesk Tarot’ and ‘Human Bingo’, participants didn’t just receive information—they actively learned how to use the Eurodesk network as a lifelong resource. Furthermore, the ‘Solidarity Canvas’ sparked a meaningful dialogue on European values, while the campus-wide ‘Treasure Hunt’ established Eurodesk as a vibrant, youth-friendly entity in Split. Ultimately, the project empowered a new generation of students to envision themselves as mobile European citizens, providing them with both the inspiration and the digital tools to start their own journeys.

Did the project have any green focus?

 Our project integrated sustainability through a circular approach to resource management. We prioritised the use of promotional materials made from recycled sources, specifically designing them for long-term reuse in future campaigns to minimise waste. During the event, we eliminated single-use plastics by opting for eco-friendly coffee cups made from recycled materials. It was sustainable because we used recycled promotional materials, all of which can be reused in future campaigns. Cups for coffee were made from recycled materials.

How did you ensure Eurodesk's visibility in your project?

Our project ensured Eurodesk’s visibility by integrating the brand into every interactive element. The Eurodesk logo was prominently featured on all game materials, including Human Bingo sheets, Tarot cards, and Treasure Hunt clues. We displayed a dedicated “Time to Move” visual at our central hub, while European Solidarity Corps volunteers proactively introduced Eurodesk as the ultimate source for mobility information during peer-to-peer talks. Beyond the physical event, we extended our reach through a coordinated social media campaign and a radio appearance, consistently highlighting the event as part of the official Eurodesk network and its annual campaign.

Project highlights

https://dalmatinskiportal.hr/zivot/time-to-move-picnic--saznajte-kako-se-besplatno-preseliti-u-drugu-zemlju/250485

Your project on video

https://www.instagram.com/reel/DQXLwq7DEHB/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==