Time to Move Traveller Personality Quiz

Creative Youth Information Award category

Time to Move Traveller Personality Quiz

Organisation

Udruga mladih "Mladi u Europskoj uniji"

Country

Croatia

WEBSITE

https://www.instagram.com/udruga_mladih_eu

Project link

https://eu.jotform.com/form/242403031886351

General Overview

The Traveller Personality Quiz is an initiative designed for the TTM2024 to engage young people with European opportunities in a fun and interactive way. By answering some questions, young participants can match with one of four possible “traveller personality types”: The Adventurer, The Social Butterfly, The Passionate Pursuer, and The Lone Wolf. Each corresponds to a personality card with a dedicated “Meow to Move” inspired character and a description of the programmes/actions that best suit their inclinations. Among the proposed programmes, actions, and initiatives, we can find Erasmus+, European Solidarity Corps, DiscoverEU, volunteering work camps, Erasmus for Young Entrepreneurs, BlueBook Traineeships, EURES, ESN, student exchanges, and similar.

The activity follows the principles and techniques of gamification and playful design, which resulted in a positive response in terms of engagement from our users. The activity was created and led by young people, i.e. international volunteers who bring their unique perspectives to our youth information work. It is important to mention the support of expert psychologists and sociologists from a Polish partner organisation in evaluating the test. The quiz is digitalised and accessible via a QR code, making the activity versatile for both online and in-person use, and potentially reaching a larger audience through online promotion.

Target group: young people aged 13-30, (high school and university students); young people aged 18 (for DiscoverEU). The visibility of the Eurodesk network was among the key elements contributing to the activity’s success: using logos, TTM templates, graphics, branding-based materials, and design elements provided by EBL via the shared intranet, our initiative gained credibility and a much wider reach. Additionally, we shared the activity with partners and the network, supported by a collaborative post with Eurodesk on Instagram to promote the tool.

Thematic Category Correspondence

(50 points max)

How does this initiative (project, event, material) correspond to the thematic category

In our initiative, we have used gamification to deliver youth information in a non-formal, creative, and engaging way. Using a personality quiz to match participants’ inclinations with specific European mobility options is interactive and appealing to the target audience (for example, quizzes are very popular on social media). The quiz effectively informs young people about various opportunities (e.g., Erasmus+, DiscoverEU, European Solidarity Corps) in a fun and relatable way, addressing the key objective – to make youth information engaging and accessible, thereby increasing the interest of potential participants in European opportunities and mobilities. The digital format, accessible via QR code, allows for a wider reach. It can be promoted online or used at events and info stands to engage larger audiences. This modern and tech-savvy approach is well-suited to the habits of the target age group (online games/popular quizzes).

The quiz also serves as a self-learning tool. On the results page, participants receive links and materials to explore each programme in detail; it also acts as a good ice-breaker that fosters conversation about players’ results. The use of “cat-character cards” adds a personalised and creative touch, making the experience memorable and encouraging further exploration of the recommended programmes. Through this initiative, we met the needs of multiple target groups and stakeholders. By combining creativity, innovation, and strategic dissemination, we provided young people with engaging and accessible information. At the same time, we ensured Eurodesk’s visibility and introduced the community to our mission. The process became not only more enjoyable and fun but also, from a technical perspective, easy to track through the form and easy to adjust to the recent needs of the target group(s).

Impact

(30 points max)

How did your project impact young people / your community?

The activity had an impact on different levels, starting from the targeted group but inevitably expanding to a wider public as a result of our design, promotional, and implementation strategies. The format achieved the objective of connecting the EU with youth, with a focus on European programmes and initiatives, by using gamification and a fully digital approach—thus making information more accessible, engaging, friendly, and fun. In this way, we could reach a larger number of participants who might never have been exposed to information of this sort. In this sense, apart from ensuring inclusion, it fosters youth empowerment by offering customised results based on the participants’ real interests. This individualised approach increased participants’ motivation to take part in the promoted programmes.

Our local community also benefited from the activity. Besides the sustainable and innovative advantages, the activity format met the interests of relevant local stakeholders in the field of youth, expanding and intensifying our cooperation towards our common goals. We can observe how the initiative’s impact was also long-term: the domino effect produced by this event was evident as we received increasing invitations to participate in informative events, allowing us to spread high-quality youth information on a larger scale and in new environments. We could apply a similar approach even to a wider context, as the activity was well received and promoted by our international partners, fellow multipliers, and EBL itself.

Not only did we create a useful, playful, and youth-friendly tool that strengthened our organisation’s and network’s capacity, but we also ensured its adaptability for both local and online communities. This initiative helped us engage more young people, providing them with the right information at the right time—but in an innovative and unexpected way.

Green Focus

(10 points max)

Did your project have any green focus and/or did you implement any eco-friendly measures when organising it?

The Traveller Personality Quiz is a digital tool created on the platform JOTFORM. This choice was driven by multiple needs and goals of our organisation, embracing at the same time the promotion of digital innovation and sustainability. The activity is fully digitalised, including the debriefing process when used as a self-learning tool. Participants are redirected to official programme websites and other European platforms, ensuring easy access to further information. The online format also minimises digital waste, as the quiz can be updated at any time without consuming additional resources. The promotional campaign mainly involved social media, eliminating material waste. In-person promotion was limited to just a few printed copies of the poster and other graphics, containing a QR code to the quiz for easy digital access. These were strategically placed in a few prominent spots (notice boards in schools, libraries, and the city centre) and reused during multiple offline informative sessions.

Creative Youth Information Award category