Empowering flashmob

Európa Ifjúsága Egyesület

Media materials:

Organisation:

Európa Ifjúsága Egyesület

Country:

Hungary

About organisation:

Európa Ifjúsága Egyesület is a Hungarian organization focused on youth empowerment and European integration. Founded in 2008, it fosters cross-cultural understanding, civic engagement, and leadership development among young people. Európa Ifjúsága Egyesület organizes various educational programs, youth exchanges, training courses and projects aimed at promoting European values, solidarity, and active citizenship. Through its initiatives, it seeks to bridge cultural divides, promote diversity, and empower youth to contribute positively to society. Európa Ifjúsága Egyesület plays a crucial role in shaping the next generation of European leaders, fostering a sense of belonging, and building a more united and inclusive Europe.

Contact person:

Andi Schmidt

Title of the project

Empowering flashmob

Start date:

October 19, 2023

End date:

October 27, 2023

Source of funding:

The Európa Ifjúsága Egyesület project, funded by the Erasmus+ program, encompasses a youth exchange initiative named "Empowering." This exchange focuses on human rights and inclusion, aiming to empower young individuals to become advocates for these causes. As part of this initiative, participants organized a dynamic flashmob in Székesfehérvár's city center. The flashmob served to raise awareness about the significance of human rights and inclusion while also promoting the Erasmus+ program.

Objectives:

Notably, the planning and execution of the flashmob were entirely driven by the creativity and initiative of the youth involved. They contributed their unique ideas, including choreography, music, and post-campaign activities, reflecting their personal commitment to these vital issues and their enthusiasm for promoting positive change in their community. It left a significant impact on the community. With over a hundred individuals witnessing the event firsthand while passing by, the sight of participants donning Erasmus+ branded t-shirts captured the attention of many, prompting some to pause and engage in discussions with the enthusiastic youth. This spontaneous interaction further amplified the message of human rights and inclusion promoted by the flashmob. Subsequently, sharing the video of the event on various social media platforms extended its reach, allowing even more people to experience the powerful message conveyed by the performance. Through both live participation and online dissemination, the project effectively leveraged the flashmob as a tool for raising awareness, sparking dialogue, and promoting the values championed by the Erasmus+ program and the "Empowering" exchange.

Why does it correspond to the thematic category:

This initiative directly aligns with the thematic category of Youth Inclusion and Diversity. By organizing a flashmob centered on human rights and inclusion, the project provided a platform for young people to actively engage with these important issues. Through their participation in planning, choreographing, and executing the event, the youth involved demonstrated their commitment to promoting inclusivity and diversity within their community.The use of Erasmus+ branded t-shirts during the flashmob not only showcased the program's support for youth initiatives but also symbolized the unity and collaboration among participants from different backgrounds. This emphasis on collaboration and unity reinforces the principles of inclusivity and diversity, highlighting the importance of coming together to address shared challenges and advocate for social change.Furthermore, the event's impact extended beyond the immediate participants, as it attracted the attention of passersby who stopped to watch and engage in discussions. This spontaneous interaction fostered dialogue and raised awareness among a broader audience about the importance of human rights and inclusion, contributing to a more inclusive and diverse community discourse.Finally, the sharing of the event video on social media platforms further amplified its reach, allowing the message of youth inclusion and diversity to resonate with an even wider audience.

The impact the initiative had on young people and the local community:

The initiative had a significant impact on both young people and the local community. For young participants, it provided a platform to actively engage in advocating for human rights and inclusion, fostering a sense of empowerment and ownership over these important issues. Through their involvement in planning and executing the flashmob, they developed leadership skills, creativity, and a deeper understanding of the value of diversity and collaboration.The event also had a positive effect on the local community by raising awareness about human rights and inclusion among passersby who witnessed the flashmob. Some individuals were prompted to stop and engage in discussions with the young participants, leading to meaningful exchanges and increased awareness about these critical topics. This interaction helped to bridge divides and promote dialogue within the community, contributing to a more inclusive and cohesive social environment.Furthermore, sharing the video of the event on social media platforms extended its impact beyond the immediate community, reaching a wider audience and further amplifying the message of youth empowerment, human rights, and inclusion. Overall, the initiative served to inspire and mobilize both young people and the local community towards promoting a more inclusive and equitable society.

How it ensured the visibility and promotion of Eurodesk:

Incorporating individuals holding Eurodesk flags and distributing postcards and leaflets during the flashmob was a strategic and effective way to enhance visibility and promotion of Eurodesk. This direct engagement with passersby allowed for immediate interaction and dissemination of information about Eurodesk services and opportunities.The presence of the Eurodesk flags not only drew attention to the organization but also reinforced its branding and identity. By associating Eurodesk with the energetic and dynamic atmosphere of the flashmob, it likely left a memorable impression on those who encountered it.Furthermore, distributing postcards and leaflets provided tangible takeaways for individuals interested in learning more about Eurodesk. These materials contained information about Eurodesk services, upcoming events, and how to get involved, serving as valuable resources for those seeking international opportunities and support.Overall, incorporating flag bearers and distributing promotional materials during the flashmob maximized visibility and engagement, effectively promoting Eurodesk to a diverse audience during the event.

How it respected the green principles:

Respecting Eurodesk green principles in the initiative involved implementing environmentally friendly practices throughout the planning and execution of the flashmob. Some ways we achieved this include:Digital Promotion: Emphasizing digital promotion over print materials wherever possible to minimize paper usage and reduce waste.Reusable Materials: Utilizing reusable materials such as flags instead of disposable signage to minimize waste generation.Public We used bus to travel to and from the event.Sustainable Merchandise: Choosing eco-friendly merchandise options, such as reusable tote bags or bamboo toothbrushes, recycled pens, promotional items, to distribute during the flashmob.By integrating these green principles into the initiative, we aimed to minimize our environmental footprint and demonstrate our commitment to sustainability in alignment with Eurodesk's values.

Notably, the planning and execution of the flashmob were entirely driven by the creativity and initiative of the youth involved. They contributed their unique ideas, including choreography, music, and post-campaign activities, reflecting their personal commitment to these vital issues and their enthusiasm for promoting positive change in their community. It left a significant impact on the community. With over a hundred individuals witnessing the event firsthand while passing by, the sight of participants donning Erasmus+ branded t-shirts captured the attention of many, prompting some to pause and engage in discussions with the enthusiastic youth. This spontaneous interaction further amplified the message of human rights and inclusion promoted by the flashmob. Subsequently, sharing the video of the event on various social media platforms extended its reach, allowing even more people to experience the powerful message conveyed by the performance. Through both live participation and online dissemination, the project effectively leveraged the flashmob as a tool for raising awareness, sparking dialogue, and promoting the values championed by the Erasmus+ program and the “Empowering” exchange.